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WCHV - Monticello Corporate Page <

Monticello Media is a new Charlottesville-based company formed solely to purchase and operate six radio stations in Charlottesville as of October 2007. We do not have radio stations in any other markets. Our only focus and interest is serving Charlottesville area listeners and businesses. As a privately-held company, we don't have to weigh the whims of Wall Street against the needs of the constituents we serve.

Monticello Media's station mix is based on custom research conducted in the Charlottesville market. Our stations are designed to satisfy the interest and desires of our community and to allow area businesses to reach the most desirable consumers.

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MENOPAUSE AND HORMONE REPLACEMENT THERAPY (HRT): CHOOSING THE METHOD

How HRT is taken will depend upon personal preference and side effects such as skin irritation from the patch, or nausea associated with oral administration. (Side effects vary from one woman to another.) Doctors tend to have their own preferences, too. Also, blood lipids and clotting factors could be adversely affected, depending upon the way the individual reacts to HRT and the dosage taken.

At present, however, the skin patch provides the best method of achieving a circulating oestrogen level which approaches the range found in the mid-proliferative phase of the menstrual cycle. The patch is more expensive than oral treatment, but is more 'natural' in its action because the oestrogen does not pass through the liver before being picked up by the cell surface receptors where it is needed.

The comparable daily dosage levels of natural oestrogens which are considered necessary to protect against osteoporosis and coronary heart disease as well as reduce menopausal symptoms, and which most women are well able to tolerate, are natural conjugated equine oestrogen (625 micrograms orally); oestradiol valerate (1-2 mg orally); and transdermal oestradiol 17B (50 micrograms dermal patch).

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