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Monticello Media is a new Charlottesville-based company formed solely to purchase and operate six radio stations in Charlottesville as of October 2007. We do not have radio stations in any other markets. Our only focus and interest is serving Charlottesville area listeners and businesses. As a privately-held company, we don't have to weigh the whims of Wall Street against the needs of the constituents we serve.

Monticello Media's station mix is based on custom research conducted in the Charlottesville market. Our stations are designed to satisfy the interest and desires of our community and to allow area businesses to reach the most desirable consumers.

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Human placental lactogen (HPL) HPL is a substance found in the blood of pregnant women. It rises markedly in volume during a normal pregnancy and a low level of HPL can suggest placental insufficiency. This could mean that the foetus is not getting sufficient nutrition and may therefore be growing more slowly than it should. If it is small for its gestational age it may be at a higher risk of death or disease than a 'normal' sized one. However, bear in mind that many babies are small but at no risk at all; they are just small babies. Size is important only when there is a very significant discrepancy between size and dates.

HPL tests have been very popular, but this may be an indicator of the lack of alternatives rather than of their efficiency. Most studies have suggested that HPL is a very crude gauge of foetal wellbeing. Fifty per cent of problems are likely to be missed and at least fifty per cent that are detected are likely to be false alarms. With the spread of biophysical tests its popularity is now falling.

But you may well be offered HPL if you are considered to be 'at risk'.

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